British Airways e-mailed this morning with the subject title “something to make you smile”. And, the e-mail did, so that’s my loyalty to the wonderful BA confirmed for years to come. And, most importantly, I hope that BA are able to ensure their staff all remain in employment and that routes don’t need to be dropped.
Dear Mr White,
We all love to hear some good news every now and then. And so today, we wanted to tell you something that we hope will make you smile.
As the world prepares to fly once more, we know there is still a long road ahead, and we wanted you to know that we’ll be right there with you every step of the journey.
To say thank you for all your loyalty and support, we’ve added 12 months extra onto your Silver Executive Club membership. So you have more time to enjoy your benefits, whenever you’re ready to return to the skies.
What’s more, it will be even easier to retain your Silver status next time you’re up for renewal, as we’ve decreased the amount of Tier Points needed by 25%. This is the same for upgrade thresholds too, making that next Tier more achievable.
You can read more information here, and other ways we’re supporting you during this period.
We hope that put a smile on your face. Thank you again for your loyalty.
Your Executive Club Team