This is a clever tactic I think from IHG, a new project they started a couple of months ago which gives 10,000 reward points (which is often enough to get a free hotel room in a Holiday Inn Express) for every ten nights stayed. On the 40th room night, they give a bonus of 30,000 reward points, all in addition to the usual earnings. I’m going to struggle to get to that total, although I’m on course to reach Platinum so I might not be far off. I have though received my first 10,000 bonus points from this campaign.
I thought that Accor would do something similar to this, as otherwise there’s not much additional incentive to stay further nights once a rewards tier has been reached (and I can’t reach any more without hitting Diamond which is their only tier which can’t be achieved by nights stayed). I’ve had a few problems with Accor this summer and none from IHG, so my loyalty is starting to waver a little. Accor do though have some excellent hotels that I really rather like…..