I picked up my new Beer Visa from Brewdog in Norwich yesterday, which I thought I’d be interested in given my attempt to visit every Brewdog in the country. I have to say that I don’t really quite get what they’ve done here, I had hoped it was something like just getting it stamped at each Brewdog. Instead they’re introduced something really quite complex which seems to involve having certain drinks to get stickers and then also repeating the same process at different Brewdog venues. I can’t see whether they’re trying to promote visiting different bars or drinking their mainstream beers, so they’re got some hybrid thing going on.
It’s actually so complex that I really don’t understand it despite reading the instructions on numerous occasions. Although, to be fair, I’m often easily confused by things. For anyone who wants to read the rules then they’re at https://www.brewdog.com/uk/beer-visa-2.
Given that I don’t tend to drink Brewdog’s own beers when in their bars, as I’ve had them all, I’m not that interested in the whole process so I’m going to bin the visa. Not the loyalty scheme that I had expected, but apparently they’re relaunching it again in 2023. I’ll wait until then and hope they get something a little more exciting.