Bravo Airways, a Ukrainian airline, have placed an aircraft outside their hub airport of Zhuliany. They’ve been running a campaign recently to get people to take selfies in front of it and then to share them on social media. I didn’t take a selfie, but I thought I’d take a photo of the aircraft anyway given how colourful they’ve made it.
I hadn’t heard of Bravo Airways before noticing this aircraft, so it’s a valuable lesson for marketers, shove a plane somewhere and people will notice it. Perhaps Greggs might have a go. Incidentally, Bravo Airways also sponsor the arm wrestling competition in Lebanon, so they have numerous marketing ideas up their sleeves….