Norwich – Seoul Born

I’ve been planning to come here for a long time and fortunately James was not difficult to persuade to come with me, perhaps because he correctly sensed that I was not going to stop mentioning it. James and I last visited this place when it was Orford Plaice, when he compared it to a Wimpy. Anyway, it’s been here for over a year now and it’s always looked busy when I’ve meandered by.

And there’s the tagline, it’s Korean chicken which is nice with or without the rice. I like direct taglines, there’s no need for a manifesto when they have chicken.

There’s the menu board and the prices were a little towards the higher end, but that’s not unreasonable as it’s all on-trend, they have exposed brick, confidence and a modern font on the screens.

Customers order using tablets on the counter and I’m very happy with that whole process. It lets me spend a little longer seeing what I want to order, it lets me look at the options and it’s also handy for those who don’t speak the local language to be able to get a better understanding of the whole arrangement.

James ordered chicken with a load of vegetables. I think he’s approached middle age with a concern about his health and an acceptance of adulthood. As for me, I’m sure that I’ll be equally concerned about similar things when I approach middle age in a few years. Despite having ordering second, James’s food arrived first, which I outwardly accepted with a moderate amount of grace and inwardly treated as a small personal injustice. On the positive side, the team member soon called my name and handed me my food and he was friendly and jovial.

As I evidently have more basic tastes, I went for a chicken box and a side of spring rolls. I didn’t expect this mound of chicken if I’m being honest, the portion size was way more than I was anticipating. It’s fortunate that I’m quite greedy and I am not easily intimidated by excessive quantities of fried food. There was plenty of sauce on the chicken pieces, which were mainly thigh meat, but they were tender and had a depth of taste and flavour. The sauce is a sticky red Yang-Yum sauce and after fifteen minutes of eating all this chicken, my hands were certainly sticky. The spring rolls were fine, crispy on the exterior and they had a pleasant taste, although I would note that they weren’t really any better than most frozen spring rolls and I didn’t get the impression that there was a grandmother in the kitchen who had devoted a lifetime of work to developing them.

It was busy during our visit, but by the time I had finished, everyone had left or perhaps that was because I was so covered in sauce other customers were just put off their food. Carefully ensuring I didn’t end up with sauce on the camera lens, I took this photo on the way out of the seating area.

The whole atmosphere here is laid-back, informal and it does feel on-trend and interesting. The food quality is high, the portion size was generous and because of that, I felt that there was value for money. They have a loyalty scheme but it requires twenty purchases to get a free chicken box and that’s too many required visits to entice me back for the moment. But, I’m sure that I’ll return here at some point and I left feeling that I had eaten enough decent quality food, so I’ll take that as a win.

On a side issue, James and I will have to come up with a plan for a mini food series before Norwich Market 2027 begins in a few months. The anticipation….