Some excitement from 200 years ago this week in the Norwich Mercury. This advert reads:
“New brewery back of the Fountain Inn, Saint Benedict’s, Norwich. A. Kidd, ale and table beer brewer, informs his friends and the public that he has opened his new brewery as above, where they may be supplied with ale and table beer, and strong ales for draught or bottling. The strong ale brewing is conducted entirely on the Edinburgh system, therefore it is expected that an ale will be produced from the malt of this county equal in strength and flavour to any imported from that city, and at much less expense to the consumer. To meet any immediate demand A. K. has brought a stock of October strong ale from his establishment at Beccles. Private families supplied, in quantities of not less than four gallons and a half.”
The Fountain Inn was once an important Norwich pub which opened in the 1750s, but in a rather sub-optimal manner, was demolished during Second World War air raids.
The brewer responsible here was Archibald Kidd and he had his operations at the back of the pub until 1840, when he sold his brewery off. Kidd had previously been living at Primrose Cottage, the Score, in Beccles and he might well have had his brewing operations there before his big Norwich move. Strong Ale, or Scotch Ale, was quite a punchy beer, although there’s more about that at https://en.wikipedia.org/wiki/Scotch_Ale.