Walking. Gossip. Travel.

Tag: Birmingham NEC

Volunteering at the Great British Beer Festival (GBBF) 2025

I’ve volunteered at Norwich Beer Festival for over a decade (and on a separate note, I’m delighted that that’s going ahead this year albeit in a slightly different form because of the delays to the Halls repairs) so I decided this year to come and volunteer at the Great British Beer Festival (GBBF) for a week. I arrived early on the Sunday morning and was given the H&S briefing given that the NEC hall was a construction site at that point. Hi-vis jacket and steel toe shoes later, I was ready for action, hoping that they didn’t want me to do anything construction related.

I was tasked with helping set up the Breweriana stall, a word (Breweriana, not stall, that I had to think about how to spell and pronounce). I discovered that this meant old books, old glasses and brewery memorabilia so I merrily decided to ask to stay all week, meaning that they were stuck with me for the whole event. I was pleased that the managers and staffing agreed to this, but it was definitely an excellent decision.

It looked chaotic at this point, but the two stand managers knew what they wanted to achieve.

Starting to put the old glasses on the shelving units. I’m pleased to say I didn’t break any glasses all week.

Woooo, glasses from Norwich Beer Festival, and it was possibly me that sold them in the first place.

The stand coming together.

We had a lot of bottles of unopened beer which sold well and here’s an early bottle of Adnams Broadside.

Volunteer food options were a little limited due to NEC restrictions, but, fortunately, a quick walk to the monorail to get to Birmingham Airport meant I could get to Greggs and M&S. I was located near to the hotel, as CAMRA had paid for some rooms at the Hilton located at the NEC and that meant I didn’t have to trek back into the city centre every day.

Funky Fluid! Europe’s best brewer.

Twas ever thus.

There was live music during the event and I think it’s fair to say that this did not surprise and delight me. Not because of the quality of the bands and singers themselves, but just because the noise was a bit loud and the building acoustics are terrible as it wasn’t really designed to be a concert hall. I’m not sure that even the Wurzels would have sounded good in here.

Thanks to Roy and Jen for bringing me four Greggs chicken bakes from the company’s outlet store.

The hot dog at the staff party at the end of the event. The actual hot dog isn’t visible, but was rather lovely. Note the healthy salad.

There were seconds available later on, so I accidentally had another one and the staff forced a sausage roll on me as well.

The staff party taking place after the festival closed to the public. I’ve tried to avoid taking photos of people here, but as a sense of scale, this was the size of the volunteer area during the entire festival. We had a lot of space everywhere.

Inside the American beers storage area where I had numerous beers that did surprise and delight me. The Volunteer Arms had free beer and cider all week and it was rather lovely to try so many different beers during the week. For anyone wondering about whether they should volunteer, I’d very much recommend it.

The take-down of the stand took us around three hours and that was the end of that. This was the first time in a long while that GBBF didn’t take place in London and it was obviously risky moving it elsewhere, I hope it’s worked out well enough in Birmingham to have another event like this next year. It was great to meet new friends and I was fortunate to be included in a great team at my stall. It was lovely to see Mark, Simon, Susie, Bob and many others who I knew from the Star, not to forget the marvellous Julian, Roy and Jen from Norwich.

August 10, 2025
Birmingham NEC – Hilton Metropole Bar (Two Julians)

Two nights ago, as part of our brief national tour, Julian and I visited the Moxy hotel bar and it was frankly a positive and well thought through operation (the hotel, not Julian and I). They’d made an effort to work through the service, the environment and the drinks selection. Last night, we tried the Hilton Metropole bar to add some variety to proceedings. This is the slightly dirty environment that greeted us and it’s fair to say when I looked at the online food and drinks menu, I was not surprised and delighted. Well, I was surprised actually, but not for positive reasons.

The drinks selection was very poor and I don’t think I’ve pitched my expectations too high here. Even Travelodge, Ibis Budget, the YHA and Premier Inn offer some form of craft beer options, even if just in cans. The Hilton is a 795 room hotel, so they can easily offer a micropub, a whisky bar and indeed anything else they wanted. In this hotel, they’ve gone for some generic keg beers, with the nearest vague effort being Camden Pale. There were no real ales, craft beers, ales in bottles and no nod towards anything local. It feels like it’s a venue which seeks to make no contribution towards the local community in terms of its food and drink supplies, and that runs across all of their menus in the hotel.

The pricing is also hideous, a half pint is not much off the price of a full pint, which is just unnecessary greed and promotes excessive drinking. Pints are around £7 to £10 each. The service was clumsy, Julian’s pint was short measured and when they topped it up, they topped it up with the wrong beer. It’s that entire level of attention here that was evident throughout the service.

In fairness to the team members, who seemed to be doing their very best, the venue was cleaned up during our long visit. The manager and team members were apologising to customers as their order system had gone wrong and they couldn’t track orders to tables, which all felt a little sub-optimal.

This was the nearest drinkable beer or cider available, and it’s OK, but any hotel of any size should be doing more than this. Let’s read the exciting text on the Hilton’s website:

“We have specially selected craft beers, cocktails, and wines.”

That’s very likely written with AI, the Oxford Comma is an indicator but not a guarantee of that, but the rest of the text has an AI fake feel to it. But they do not have specially selected craft beers, let’s just leave it at that, unless a manager really believes that Becks is something they’ve specially selected for its quality.

As mentioned, the team members were evidently doing their best so I have no negative comment about that, although I suspect there are some training issues that could be easily resolved. However, the general product was horrendous, if they’re going for premium pricing then they need to keep the venue cleaner, there has to be a choice here about their aspirations. Thinking about the hotels I’ve visited over recent months, the beer selection here is one of the weakest and, on a wider level, for a venue of this size to entirely disengage with local suppliers is terrible. If I might humour my two loyal blog readers, this situation is really sub-optimal, I’m reminded of the number of Accor hotels that deliberately stock local beers, ciders, spirits and soft drinks, because they are proud of the community that they serve.

August 7, 2025
Birmingham NEC – Moxy Hotel Bar (Two Julians)

Julian and I are on tour at the moment, I’m volunteering at GBBF all week which is being held at the Birmingham NEC and Julian is practicing his drinking (I accept he doesn’t need much mroe practice). After the festival closed for the day, there aren’t really that many options at the NEC (well, no options) so we decided to pop to the Moxy Hotel bar despite me staying at the Hilton and Julian at the Premier Inn.

How sweet. We weren’t sure whether the hotel bar would be open, but it transpired that it was open until 02:00 and I think they’d only just finished serving food at 22:00.

Moxy Hotels are the Marriott chain aimed at millennials, so I consider that to be me, so I obviously liked it. I’m a bit confined to the Accor brand so I’ve never stayed at this chain, but I like the general concept and laid-back approach that’s offered here.

There were a fair few beer festival customers about, I’ve just chosen photos without people in them.

Motivational messaging.

I like this a lot and it’s designed to be a common area for guests, or indeed anyone, where they can work, drink, eat or relax. These things can easily slip into formulaic, but it seemed to be on the right side of quirky to me.

It’s design driven and I did wonder whether my excitement might fall when I reached the bar and saw the beer list.

It transpired that there were two beers from the Attic Brew Co and they’re an exhibitor at GBBF, so I assume they’ve had the foresight to go and place some of their cans in the hotel. This met my expectations as I didn’t want the excitement of a late-night Carling.

For the hard of hearing.

The Intuition from the Attic Brew Co and I rather liked this, tastes of stone fruit, juicy and quite punchy.

The Rollin Waves from the Attic Brew Co, I didn’t like this quite as much as it was rather dry, but there was still plenty of flavour.

The Gold Brummie from the local Birmingham Brewing Co, which was hoppy, light and fluffy (the beer, not Julian).

I think this was really quite an agreeable place. Their beer list is as long as their wine list, they’ve making an effort to try and not limit themselves to generic beers and the place did feel on-trend and comfortable. And it’s a handy place for anyone to visit after GBBF closes in the evening, or indeed, after any NEC event.

August 6, 2025