Having been away from Norwich for a while, I’ve started to get a little behind with visiting some of the more popular places that have opened up in recent months. This is FupBurger who are located the Dog House pub in Norwich, although they seem to now be so dominant here that they might as well just change the name of the pub. We arrived at 17:30, but the venue was full by 18:00 and they were turning customers, all of whom were looking for food, away.
The drinks menu where the prices are towards the higher end of the scale. The beer options are credible, but broadly not particularly interesting to me.
The concept is primarily that of burgers, but there are a range of other options there as well such as nachos and loaded fries. The meat is locally sourced and provided by Clarkes Butchers in Hevingham and is is positive to know the origins of the food. FupBurger also have another set-up similar to this, at the Harbour Inn in Lowestoft.
The staff in the pub were all friendly, with a welcoming greeting and engaging table service offered. There’s quite a fast turnover of tables here, but we were never rushed during our time here, even when they were turning customers away because they were so busy.
The Mangolicious from the Laine Brew Co in Brighton, which was a fruity beer which tasted of mango, although it wasn’t particularly rich or decadent.
And the main event, I ordered the double burger with a side of fries. The fries were heavily salted, even for my quite liberal needs (can salt tastes be liberal?) but tasted fine. The burger was meaty and this was quite decadent, rich and tasting of a good quality. The cheese was ideal for me, just processed slices of American cheese rather than some overpowering cheese sauce which wrecked the whole thing. There was plenty of burger sauce, something I also liked, although their recipe for that is secret but it’s mayonnaise based. The bacon was crispy rather than fatty and the brioche roll was fresh, with the whole arrangement being the sort of burger that I like.
The pricing isn’t cheap, especially with the 10% service charge automatically added, but the surroundings are clean, the staff are friendly, it’s all on-trend and the food was of a very good quality. The burgers are also very Instagrammable, especially for those who order the Quad burger, and some of the popularity of the restaurant has been driven by their social media engagement. I don’t know if they’ll be able to keep the novelty factor up, but that the quality is high, they’ve got a good chance of remaining relevant and popular. Given all that, I was glad to visit this restaurant and I can see why it has become so busy over recent months.