London – City of London – Ward of Cheap

I like this sign, but the modern meaning of the word isn’t the same as the old meaning, which is from ‘chep’, meaning market, derived from the old English ‘cēap’. However, they’re linked, as the modern meaning evolved from a fifteenth-century phrase which was ‘good cheap‘. That means a decent deal from a market-trader, so there’s a pleasant circular nature to all of this.