Norwich Airport McDonald’s and the Drop-Off Fee

As a little reward for walking to the airport from the centre of Norwich, I thought that I’d pop into McDonald’s that’s only a couple of minutes from the airport itself. I’m not sure that elite athletes generally use McDonald’s as part of their recovery and reward strategy, but there we go.

I don’t usually have such decadent Chicken Selects, but they were part of the McDonald’s Monday app offer. And a coffee as I realised I hadn’t had my usual 8 in JD Wetherspoons and didn’t want my body to become alarmed by the sudden absence of routine. It was all very nice incidentally for what that’s worth.

The team member in the restaurant, or whatever you want to call it in the modern corporate food environment, was very enthusiastic. He was checking customers knew how to order, he was doing check backs, cleaning the windows where people were sitting and I liked how he welcomed a German visitor by using what he told her was his GCSE German.

Personally, I thought the engagement was a bit much, and I preferred the grumpy-looking team member who was less conversational. This is not a criticism exactly, more a reflection of my own social expectations. Sometimes I want warm hospitality, and sometimes I just want to be handed coffee by someone who looks as though they too have accepted the basic futility of the modern world. But I would never knock enthusiasm, especially in hospitality, where cheerful effort deserves more credit than it usually gets.

This is bloody ridiculous and just greedy of Norwich Airport. The airport is operated by Regional and City Airports who also operate Exeter Airport and Bournemouth Airport and I’ve written about the latter where they’ve tried to ban walkers in a desperate attempt to get more revenue.

This is Norwich Airport, and it’s fair to say there are no real congestion problems here. We are not dealing with Heathrow at half-term or Gatwick during a systems collapse. This is an airport where the main traffic management challenge often appears to be identifying whether anything is happening. The drop-off charge therefore feels less like a necessary operational measure and more like an unnecessary little money grab with barriers and CCTV cameras.

This is Norwich Airport and it’s fair to say that there are no real congestion problems here, this is all an unnecessary money grab. Anyway, it’s McDonald’s that had to deal with the airports policies, their car park had four taxis in it and several people being picked up and dropped off as the fining regime can’t reach them there. Anyway, my usual slight complaining aside, it meant that I had reached Norwich Airport ready for my early evening flight.