A little bit of a niche post, but I’m pleased to see that British Airways have extended the reduced tier point requirement from June 2022 until the end of December 2022. That will make it considerably easier for me to maintain silver status and potentially gain gold status.
If I might get political just briefly, there’s a wider point here though about rail. Whilst British Airways are improving facilities, offering enhanced loyalty schemes and comfortable experiences, the even more uncomfortable rail network seems to be falling apart. I’m not able to get any railcard to reduce the fares, which are being increased by the highest amount in a decade, let alone any kind of comparable loyalty scheme. I very rarely take domestic flights as they’re something of an environmental disaster, but with their fares falling due to cuts in Air Passenger Duty, it’s making an already uncompetitive rail network slip further behind.
Anyway, politics aside, the text of the e-mail announcement from British Airways is below:
“We couldn’t have made it through this year without you. You make us fly (literally), so we wanted to say thank you for your loyalty and support with some good news.
We’ve been in touch previously to let you know about the steps we have taken to protect your status and well-earned benefits. For example, we have automatically renewed the Tier status of Members who were not able to do so through flying, and reduced the Tier Point thresholds by 25% until June 2022.
We’re now taking this one step further and extending the 25% reduced Tier Point thresholds until December 2022. This means, it will be much easier to retain your current status for one more year, or upgrade to the next Tier, and enjoy the benefits you deserve.
You can find out more about all the ways we are supporting you and your membership at ba.com.
With our best wishes for the festive season and the New Year,
Your Executive Club Team”