Dublin – Fake Frontage at Ormond Quay

I tried to find out the backstory to this frontage, but the only architectural web-site I could find mentioned that this area was new build and the building had a fake frontage to enable it to fit into the local area. Situated looking out onto the River Liffey it’s an intriguing sight with the pillars and empty windows. But, to be honest, I can’t entirely see the point in keeping a frontage if there’s no effort made to keep anything behind it.